Trivia Question
In the 1960s and 70s, this beer brand emphasized "gusto" in their advertising campaigns, culminating with a jingle in the late 70s that claimed, if you don't have this beer, "you don't have gusto, and that means you don't have beer." Which beer brand was this?
A. Budweiser
B. Hamm's
C. Stroh's
D. Schlitz
Answer
D. Schlitz
Schlitz used the term "gusto" in many of their advertisements in the 1960s and 70s. According to AdAge, the Leo Burnett Company came up with the campaign, which included other tag lines such as "Go for the gusto" and "Enjoy real gusto."